Digital Customer Engagement Manager Hospital Care / Oncology Job

Date: Jan 10, 2019

Location: Brussels, BE

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Requisition ID: MAR006991


Do you want to help MSD become the world’s best healthcare company – while unleashing your own full potential? Are you the person with a digital knowledge who is interested transforming classical marketing into the new way of working?

Then you could be our new Digital Customer Engagement Manager driving consumer activation for MSD products, namely contraceptives and vaccines in Belgium and Luxembourg.

 

As a Digital Customer Engagement Manager you will be responsible for generating new ideas on how to incorporate digital marketing in driving Hospital & Oncology franchises. You will focus on using digital tools to execute tactics/key messages to Healthcare Professionals (and Health Care Consumers) and drive the franchise and achieve set objectives.

 

You will closely collaborate within a matrix organization, especially with Medical, Sales, Market Access, Finance, Customer Solutions and Marketing teams in addition to keeping close contact and aligning strategy and tactics with European Franchise Lead.

 

Digital Customer Engagement Manager is a direct report of the Digital Customer Engagement Lead.

 

In a Digital Customer Engagement Manager role you responsibilities will include, but will be not limited to:

 

Digital:

 


  • Research and implement new digital channels that could be used to measure customer sentiment and engagement against specific products / franchises (leveraging the MSD Social Media Command Centre)

  • Collaborate with vendors/IT Hub to automate data capture methodologies

  • Work with other countries to share best digital practices and bring them to Belgium

 

 

Business Management:

 


  • Leverage on different marketing channels to drive commercial success and franchise growth

  • Implement Multi Channel Marketing / Digital Marketing Branded and non-branded programs

  • Co create with the Digital Customer Engagement team a digital / media strategy

  • Analyze local market opportunities and identify commercial opportunities

  • Support Sales Team to co-execute the strategy and tactic – only for Rep emails

  • Develop the digital strategy and tactical deliverables for country business plan

 

 

Customer Focus and Customer Planning & Execution:



  • Understand and manages the customers barriers and drivers, continuously collect customer needs

  • Understand where & how to get the customer data, be able to manage & analyze data.
Qualifications



  • University degree (bachelor a minimum) from accredited university

  • Minimum 2 years of experience within digital landscape 

  • Strong understanding of possibilities in the digital landscape

  • Result oriented attitude and an eye for detail

  • Digital savvy and creative mindset to find innovative solutions

  • Strong communicative skillset

  • Strong teamwork skills

  • Out-of-the box thinking, ability solving complex problems

  • Demonstrated ability to understand, learn science and translate it to easy to communicate language

  • A genuine interest in healthcare and desire to be key stakeholder in discussion on improving it.

  • Dutch and/or French and English business proficient


Job: Marketing Communications/Channels
Other Locations:
Employee Status: Regular
Travel: Yes, 5 % of the Time
Number of Openings: 1
Shift (if applicable):
Hazardous Materials:
Company Trade Name: MSD


Job Segment: Oncology, Medical, Clinic, Manager, Marketing Manager, Healthcare, Management, Marketing

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