Brand and Customer Manager- Oncology (Lung) Job

Date: Jan 8, 2019

Location: Dublin, IE

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Requisition ID: PRO018652

MSD Red Oak (Human Health)

Are you ready to Invent, Impact, Inspire?

Join MSD and shape the future of healthcare in Ireland

INTRODUCTION

At MSD Ireland, we are committed to ‘Inventing for Life’ in all that we do. We keep the patient at the very heart of all that we do and strive to find solutions and treatments for some of the world’s most challenging healthcare needs.

THE COMPANY

MSD Ireland is one of the country’s leading healthcare companies, having first established here over 50 years ago.
We currently employ over 1,700 employees, across four sites in Ballydine, Co Tipperary, Brinny, Co Cork, Carlow and Dublin and, in addition, operate substantial Human Health and Animal Health businesses.
In total to date, we have invested $2.5 billion in our Irish operations and our annual turnover ranks us as one of Ireland’s top 20 companies. Currently, our Irish sites manufacture approximately half of MSD’s top twenty products, saving and enhancing lives in over sixty countries around the world.
With almost 70,000 employees operating in more than 140 countries, you will be joining one of the world’s largest pharmaceutical companies..

MSD HUMAN HEALTH

MSD’s Human Health division based in Red Oak, Leopardstown in Dublin performs a suite of core functions that are central to the strength and capability of MSD’s operations across Ireland. The site’s primary services include Clinical Research, Medical Affairs, Regulatory Affairs, Sales, Policy & Communications and Marketing.
MSD Ireland’s Human Health team of over 100 people supports the advancement of a range of treatment areas such as Oncology, Vaccines, Diabetes and Immunology.

& SPECIFIC OBJECTIVES
The Brand & Customer manager (BCM) is the local Brand Champion/Expert responsible for maximizing subsidiary revenue of relevant Brand(s) through a strong focus on Customers and excellent market and environmental understanding. This role will be responsible for the preparation and implementation of a sales and marketing strategy that will facilitate the delivery of required level of sales and brand awareness in specified areas. The role will include sales and marketing responsibilities for specific indications for the Oncology portfolio and will include product sales and marketing. The role will be crucial in communicating the strategy, messaging and positioning behind the brand to different customer stakeholders. The role will report to the oncology franchise manager and will play a central part in the strategic planning and operational planning process.


 



POSITION RESPONSIBILITIES



  • Brand Management: Develop and execute annual subsidiary Brand Profit Plan(s) aligned with Regional Brand Strategies to include environmental assessment, marketing approach, channel mix, segment selection, materials adaptation/localization & development; Brand P&L Management through optimization of Brand marketing contribution; promotional budget allocation & management; sales forecasting; Represent country customer and brand needs regionally.

  • Focus on implementing innovative customer and patient solutions and look to continuously improve and evolve existing programmes.

  • Commercial excellence: be proactive and agile in responding to market needs and ensure optimal execution of franchise commercial strategy.

  • Customer Focus & Management: Develop a deep understanding of their customer group(s). Interact closely with key Customers; develop and implement a comprehensive customer engagement model; participate in relevant local Customer teams (CMT); champion Customer-centricity in decision making.

  • Compliance / Health & Safety: ensures that all customer marketing activities are conducted in accordance with all MSD Compliance Policies/ Health & Safety standards

  • Leadership / Change Management: consistently demonstrates MSD Leadership Standards; is a leader of change and actively participates in strategy development and implementation in the organisation.



REPORTING STRUCTURE

The BCM reports directly to the Oncology Franchise Manager

Qualifications

QUALIFICATIONS & EXPERIENCE - KNOWLEDGE AND SKILLS REQUIREMENTS


 


Essential



  • Minimum 2 years’ experience with Irish Oncology Physicians either in a sales or marketing role.

General



  • Brand marketing experience.

  • Strong listening & comprehension skills.

  • Demonstrated orientation towards executional excellence.

  • Strong attention to detail and follow up – strong analytical skills together with developed business acumen.


Technical



  • Entrepreneurial mindset, ability and eagerness to challenge status quo, make quick decisions, and operate successfully in an empowered organisation

  • Proven knowledge and understanding of Brand, Customer & Digital Marketing.

  • Strong business acumen including an understanding of the role of the supply chain, policy & access in the development & delivery of the brand plan.

  • High technical ability on handling complex clinical evidence

  • Excellent financial management & planning skills to manage local brand P&L and forecasting requirements.

  • Strong IT skills, including advanced Excel & Powerpoint.

  • Strong ability to analyse multiple data sources and ability to use insights to effectively inform strategy.

  • Ability to manage projects and programmes using agile methodologies.


People



  • Excellent internal & external communication & influencing skills.

  • Strong interpersonal skills including relationship building & ongoing maintenance.

  • Demonstrated ability to work in extended teams and collaborate / partner with others from across the business.


Education



  • Primary Degree, preferable in a business or science related area.



So, if you are ready to:

INVENT solutions to meet unmet healthcare needs

IMPACT the future by joining MSD, one of the world’s leading healthcare companies

INSPIRE your team to reach their full potential and push the boundaries of science and technology



Job: Product Management/Marketing ONC
Other Locations:
Employee Status: Regular
Travel: Yes, 10 % of the Time
Number of Openings: 1
Shift (if applicable):
Hazardous Materials:
Company Trade Name: MSD


Job Segment: Oncology, Branding, Brand Manager, Medical, Immunology, Healthcare, Marketing

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