Brand & Customer Manager Oncology Job

Date: Jun 9, 2019

Location: Haarlem, NH, NL

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Requisition ID: PRO019541


We have an exciting opportunity a Brand & Customer Manager Oncology at the MSD site in Haarlem

Welcome in our team

In 2015 MSD Netherlands successfully launched a new immuno-oncology treatment and is at this moment approved for ten indications. MSD’s Oncology Unit is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients. Our team of forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic procedures, and collaborating with governments and payers to ensure that people who need medicines have access to them. At MSD, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer. 

Purpose of the role 

As Brand & Customer Manager (BCM) Oncology you need to be highly motivated to build on the success in oncology for MSD Netherlands. You are responsible for its commercial success by building a strong collaboration between MSD and all stakeholders, setting priorities and securing appropriate business planning. You will design, develop and implement marketing plans and programs, consistent with global strategies. You will report to the Director Business Unit Oncology in the Netherlands. 

Main responsibilities

  • The BCM will be responsible for leading the campaign development, content strategy and channel execution, aligned to the strategic vision and will work across a range of indications but with a focus on the Melanoma and Head & Neck indications.
  • The BCM will collaborate together with MSD’s internal Medical, Market Access, CME, digital team, proactively identify best practice and drive innovation in the way MSD engages with external stakeholders across the oncology landscape.
  • Continuous improvement in the customer user journey related to the adoption of MSD Oncology products and services, integrating adoption ladders, field intelligence, market research and new digital.
  • Ensure consistent planning of tactical phases with robust analysis, planning and execution of campaigns which are strategically aligned and deliver the desired behavioral objectives.
  • Ensure clear, appropriate and measurable KPIs are developed in conjunction with campaigns which shape future tactics in an iterative manner.
  • Understand the needs of our customer base; information requirements, format, channel preference and influencers.
  • Drive permissions from our HCP target universe via both non-personal (web banners, partnerships) and personal (sales force) interactions.
  • Provide innovation through testing new marketing channels, new types of content and new channel execution strategies.
  • Lead the operational cross functional team meetings.

Your profile
  • Minimum: University or HBO degree
  • 2+ years successful experience of selling in hospital environment and 2+ years successful experience in product management / marketing
  • Experience in oncology and product launch experience would be an asset
  • Fluent in conversational and written Dutch and English
  • Experience in forecasting/planning & tracking
  • Knowledge of the overall healthcare system in the Netherlands and the role of the individual customer groups within the healthcare environment
  • Ability to navigate in a science-driven, quickly developing environment encompassing multiple diseases and products
  • Demonstrated successful scientific leaders management
  • Team player with a drive for connecting and collaborating both internally and externally

Search Firm Representatives Please Read Carefully: 
MSD is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at MSD via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of MSD. No fee will be paid in the event the candidate is hired by MSD as a result of the referral or through other means.


Job: Product Management/Marketing ONC
Other Locations:
Employee Status: Regular
Number of Openings: 2
Shift (if applicable):
Hazardous Materials:
Company Trade Name: MSD

Job Segment: Oncology, Medical, Branding, Brand Manager, Manager, Healthcare, Marketing, Management

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