Scientific Engagement Lead, Oncology Job

Date: Jul 4, 2019

Location: Hoddesdon, ENG, GB

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Requisition ID: PRO019019

MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-year legacy. MSD’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.


 

 

MSD’s Oncology division is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic procedures, and collaborating with governments and payers to ensure that people who need medicines have access to them. At MSD, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.


 

 

Position Overview


 



  • The position is a dedicated resource in the Oncology Business Unit reporting to the Franchise Manager. Being a core member of the commercial team, the Scientific Engagement Lead (SEL) will add value to our stakeholders in all interactions, differentiating MSD from the competition and ensuring that we engage with our stakeholders through the right channel at the right time with the right information to drive the right behavioural change.


     


  • Relevant stakeholders will mainly be healthcare professionals (oncologists, nurses, pathologists, surgeons, etc) but the successful individual will also focus on our engagement and strategic relationship with professional bodies, pharmacists and patient organisations across a range of indications.


     


  • The SEL will be responsible for making sure the voice and opinions from our external stakeholders are reflected into MSD’s campaigns and activities. The SEL will act as the clinical data expert within the marketing team and will be proactive in building upon his/her knowledge to increase the value proposition of MSD and its brands in oncology.




  • The role will require close collaboration with all Oncology Brand & Customer managers and the wider cross functional team members to ensure consistent and integrated channel execution for our inline and future indications.



 

 

Key Activities

 



  • Clinical data expert within marketingbrings insights into organisation & upskill team on therapy area, product & competition.


    By working closely with Medical Affairs and proactively monitoring the external environment (publications, clinician feedback, congresses, etc.), the SEL will drive the integration of key scientific topics and insights into the commercial activities within the business unit. The SEL will align these to the product strategy (adoption ladders and desired behaviour changes) defined by the marketing team.


     

     


  • Branded Activity:



    • Stakeholder plans to drive adoption of strategic objectives, behaviour change & advocacy for brand.


      Aligned to the marketing strategy, the SEL will drive advocacy for MSD’s brands and indications through meaningful interactions with external stakeholders. By being an expert in both the therapy area and external environment, the SEL will be in a position to define and execute truly differentiating activities.



    • Delivery through channel mix F2F, webcast, talking heads, etc.


      The SEL will deliver this through a range of traditional and innovative channels. Being a core member of the marketing team, integration and alignment with other campaigns and activities will be critical.



    • Partnership with professional bodies.

      The SEL will be responsible for the development and execution of strategic partnerships with key professional groups and organisations within the therapy areas he/she is responsible for. Moving beyond the execution of typical promotional activities, the SEL will identify common goals to create sustainable and value adding partnerships benefiting patients, MSD and the NHS.



    • Medical Education - Supporting Medical Education activities by working alongside Scientific Leaders and Brand & Customer Managers to develop relevant content that drives advocacy for on-license indications. 





      • Identify ways to multipurpose relevant content, find synergies and participate in content creation.



      • Proactively seek to engage external stakeholders in novel and compelling ways leveraging technology.



      • Assist in the planning and execution of filming at Conferences or National Medical Education webcasts



      • Lead on the filming and post-production of video content that can later be used on-line in a promotional context



      • Leading the ABPI certification of content via the Medical-Legal approval process


 



  • Non-Branded Activity:



    • Internal awareness / disease awareness campaigns.

      Working with the marketing and external affairs team, the SEL will drive elements of internal awareness and disease awareness campaings aligned to the therapy area.



    • Thought leadership development.


    • Engagement with patient orgs.

      Development of strategic relationships with patient organisations to ensure that MSD activities and campaigns reflect patients’ best interest and are reflected into our day to day strategic planning. Drive value adding activities which will raise MSD’s profile in the relevant therapy areas.



    • Explore/utilise social media channels for delivery of above brand relevant content.


 



  • Clinical training delivery for FF - The SEL will be responsible for defining and delivering components of the field force & wider XFT training linked to the disease area and product specific knowledge/content. To this goal, the SEL will work with the BCMs and Training Team to create the required content.
Qualifications

Knowledge Required:


  • The Successful candidate should be able to demonstrate experience/competencies in several of the following areas:


    • Strong commercial and scientific acumen, being able to translate scientific information into commercial actions and campaigns



    • Understanding of key marketing principles such as brand planning, campaign execution and pharmaceutical promotion



    • Development of relationships with scientific leaders / professional bodies



    • Experience in delivering / training scientific content


    • Strong project management skills, ideally with experience managing certification of assets via the Med-Leg review process



    • Strong knowledge of the ABPI code


    • Experience with MSD Connect, Veeva and/or other digital platforms



    • A working knowledge of the NHS

 

Skill and Role Competencies:


  • Demonstrates advanced ability to set Customer Engagement strategy and tactical implementation based on commercial strategy

  • Demonstrates ability to analyse and process complex scientific information, synthesizing into relevant insights and actions aligned to the commercial strategy

  • Ability to connect and develop strong relationships with top tier scientific experts and professional organisations

  • Demonstrates in-depth knowledge of opportunities to advance commercial strategy and achieve optimal revenue

  • Demonstrates the ability to manage strategic partnerships to expectations and contractual obligations and encourage mutually beneficial innovative practices

  • Determines ability to set reporting needs to ensure reports are compiled and delivered to the right commercial audience;

  • Demonstrates ability to design metrics for various initiatives, transform complex data sets and situations into easily understood information and uses data to inform commercial strategy and make ROI projections

  • Demonstrates the ability to foresee possible risks to project goals and deadlines and create pre-emptive solutions

 

Leadership Behaviours required:



  • Adheres to the highest standards of trustworthy and ethical behaviour in all interactions and holds others to the same high standards; comply with all laws, policies and regulations; identify and address ethical issues without hesitation



  • Sets clear performance standards; overcomes obstacles; holds oneself and others accountable for achieving results



  • Focus the organisation on delivering value for customers, including patients, by fully understanding and meeting their needs



  • Make timely decisions at the right level with the right data and support them once made



  • Speak openly, honestly and with conviction; have the courage to take appropriate risks and make difficult decisions



  • Actively listen and seek to understand differing perspectives; work together to achieve the common goals the team 


 

 

Your role at MSD is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At MSD, we’re inventing for life.


 

 

MSD is not accepting unsolicited assistance from search firms / recruitment agencies for this employment opportunity.  Please, no phone calls or emails.  All resumes submitted by search firms to any employee at MSD via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of MSD.  No fee will be paid in the event the candidate is hired by MSD as a result of the referral or through other means.



Job: Product Management/Marketing ONC
Other Locations:
Employee Status: Regular
Travel: Yes, 50 % of the Time
Number of Openings: 3
Shift (if applicable):
Hazardous Materials:
Company Trade Name: MSD


Job Segment: Oncology, Scientific, Pathology, Medical, Strategic Planning, Healthcare, Engineering, Strategy

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