Senior Business Insights Lead Job

Date: Feb 1, 2019

Location: Hoddesdon, ENG, GB

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Requisition ID: MAR007272

MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-year legacy. MSD’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.



About the role:



Deliver customer and market Insights effectively and efficiently to the BUs to enable better decision making and execution through Market Research, Analysis, Forecasting and Performance monitoring.


Highly skilled team with greater customer and brand understanding; consulting as a business partner to inform strategic direction and effective tactical implementation.


Leading, coordinating and ensuring delivery of key cross Business Insight outputs   i.e. National, Sub-National Targeting and Planning. 


Appling technical skills and experience to support the design of innovative and efficient Business Insights to deliver on our 2020 goals, including the active involvement in cross MSD initiatives and project teams.


Key Activities:


Business Insights

  • Forecasting both National and Sub-National, Market & Environmental Understanding

  • National/Regional/Local Customer Mapping and Profiling

  • Value Proposition development support (with open access Gvt. Data)

  • Tactical UK Market Research and liaison global UK-based MR

  • Customer Centricity Research including Trust and Value

  • COP, Customer Network Mapping, customer targeting and implementation

  • Multi-channel preference evaluation & tracking

  • National, Sub-National and in-market performance reporting, KPI Reporting Tool Management

  • Sub-National Business Tool Management

  • SFIP, Targeting and Bonus Management


People Management


Coaching, providing guidance and expertise on market research and analytics for Interns and more junior Business Insight leads. Supervising Interns to deliver on performance objectives and cross Business Insight performance reporting and ad hoc projects.


Product and Market Focus


Understand the product and service responsible for supporting and stay abreast of current product marketing strategy as well as developing trends and factors affecting market dynamics.

Understand the customer environment and developing trends and their impact on MSD products and services supported and key competitors.

Maintain up to date knowledge and emerging trends of Market Research and Analytical methodologies, the guidelines that needs to be followed and how these can be used to deliver Business Insights to inform decisions.


Professional Conduct


Follow all company policies, business practices and compliance guidelines including Market Research SOP, COP SOP, Real world data governance policies and AE Reporting guidelines.


Knowledge Required:


Strong product, therapy and services business area knowledge for MSD products and key competitors supporting; as well as a broad industry knowledge.

Good understanding of NHS and broader health landscape as well as dynamics of the changing customer environment and implications for the company and Business Insights required.


Understanding of business metrics and their application as well as a very good understanding of the MSD planning cycle and strategic planning processes.

Understand of the of the available public data in the NHS and emerging trends and how they can be used to support decision making.


Skills and Competencies Required:

Technical / Experience

  • Strong numeracy and analytical skills

  • Good Microsoft skills

  • Good communication skills

  • Ability to work through ambiguity and uncertainty

  • Collaboration, team work approach

  • Strong planning, prioritisation and co-ordination and outputs oriented

  • Good problem solving and decision making

  • Organized and detail oriented

  • Ideally 3+ years previous Analytical functional roles within pharmaceutical, biotech or medical industries preferred

  • 3+ years’ experience in analytics or related roles (both at a functional and managerial level)

  • Strong marketing and market understanding in areas supporting

  • Excellent understanding of Market Research and analysis methodologies, techniques and guidelines

  • External Agency engagement and project management

  • Understanding of data sources, guidelines and their application


Business Acumen – works closely with franchise leads and their teams to provide support for business decisions through the provision of accurate, timely, high quality information, analysis and interpretation. Providing recommendations and business options/scenarios for consideration.

Impact – Comfortable raising potential risks and concerns with franchise Leads and teams and involving Head of Insights and Solutions as required.

Influencing – Works collaboratively with franchise Leads and teams to ensure accurate and reliable forecasting of future performance and market trends are utilised.

Decision Making – works collaboratively with Managers and teams to surface issues and drive for timely decisions to ensure development, implementation and monitoring of quality business plans.

Adaptability - Positively embraces change and operates effectively in continually changing environment. Adapts willingly and quickly to different challenges and situations.

Strategic Thinking – Support Strategic Planning function by providing accurate, timely, high quality information, analysis and interpretation.  As well as a range of recommendations and alternatives as applicable.

Coaching and Mentoring -  Develop self and others to achieve a highly skilled team with greater customer and brand understanding, driving innovation and efficiencies within the team. Consulting as a business partner and expert to inform strategic direction and effective tactical implementation.



Your role at MSD is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At MSD, we’re inventing for life.



MSD is not accepting unsolicited assistance from search firms / recruitment agencies for this employment opportunity.  Please, no phone calls or emails.  All resumes submitted by search firms to any employee at MSD via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of MSD.  No fee will be paid in the event the candidate is hired by MSD as a result of the referral or through other means.

Job: Market Research & Analytics
Other Locations:
Employee Status: Regular
Travel: Yes, 20 % of the Time
Number of Openings: 1
Shift (if applicable):
Hazardous Materials:
Company Trade Name: MSD

Job Segment: Medical, Biotech, Consulting, Pharmaceutical, Healthcare, Science, Technology, Research

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