Digital Transformation Lead – Balkans (anywhere across Balkans) Job

Date: Jun 26, 2019

Location: Sofia, BG

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Requisition ID: MAR007595

This position can be based in any of the Balkans countries. Applications from Bulgaria, Croatia, Slovenia, Romania and Serbia will be considered for this role.

MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-year legacy. MSD’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

MSD’s Global Human Health (GHH) Division abides by a “patient first, profits later” ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The division is comprised of sales and marketing professionals who are passionate about their role in bringing MSD's prescription medicines, vaccines, and other medical products to our customers.

Do you want to help MSD become the world's best healthcare company - while unleashing your own full potential? Do you relish the opportunity to have a high level of responsibility, be a key driver in our digital transformation journey and be a part of a strong and diverse team of professionals in an open and flexible environment?

MSD has the desire, willingness and ability to contribute to the best for patients and health care service, and we have demonstrated that we take actions on our words. For us, leadership is not about being the largest or most visible pharmaceutical company, but to be recognized as the company that does the right thing.

If our values, spark your passion for working with us, and you have experience in driving digital transformation, you could be our new Digital Transformation Lead for MSD in the Balkans.

The Role

MSD Balkans is accelerating its Digital Transformation to differentiate through Digital, Data & Analytics which will provide 4 main sources of value:

  • ENGAGE with HCPs and Patients through personalized experiences using a combination of in-person and digital channels
  • DECIDE based on deep insights from real-time integrated data analytics
  • AUTOMATE end-to-end core commercial business processes
  • INNOVATE and partner to implement digitally enabled healthcare solutions aligned to integrated business strategies with Patients and Customer needs

In the Digital Transformation Lead role, you will report to the Cluster COD and be a key member of the Balkans Commercial Operations team, leading the digital strategy and execution of digital projects in the Balkans. In this role you will work in cross functional teams across the Balkans and support the business to leverage new Digital Capabilities, to build new digital capabilities, to achieve strong results today and to develop future growth opportunities through Digital Capabilities. As part of this digital role, you will have a key lead role of building and improving processes to enhance Customer Reach & Engagement, to improve Patients Experience as well as to optimize access to our Products portfolio across the Balkans.

With your skills and experience you will be able to push MSD further into the digital age, by driving the digital strategy implementation for MSD Balkans, in line with global and regional strategies. With such mindset, you will be able to help us truly make a difference when it comes to best serving our customers.

You work very well in cross-functional teams and like working in a diverse environment with local, regional and global colleagues. You identify yourself with MSD's mission, you have a strong sense of ethics and a strong commitment to have an impact.


  • Guiding countries through the integrated digital roadmap development and supports its implementation.
  • As primary interface with countries, leads and deploys cross-functional expert teams (IT, Marketing, and other expertise as needed) to identify digital execution priorities per market and craft into digital roadmaps.
  • Applies a deep understanding of individual market dynamics including knowledge of the customer, technology and partnership landscape that will drive strategic digital choices; couples this with deep knowledge of all available capabilities to design and support delivery of market implementation roadmaps.
  • You will need to work closely with colleagues on Creative Services, Content Management, Veeva CRM and leverage our new Digital Capabilities (e.g. Cornerstone and MDE) to meet our constantly evolving business, customer and patient needs.
  • Use business analytics and intelligence to provide insight to all relevant product/project stakeholders to create and drive change to improve the Customer and Patient experience.
  • Identify opportunities to develop and drive solutions to enable automated tools and applications for Customer & Patients self-service related to Help and Information.
  • Identifies strategic and executional roadmap synergies across multiple countries; facilitates deployment of Digital resources, capitalizing on synergies.
  • Manages and coaches cross-functional teams to ensure that digital milestones as agreed with countries and cluster leadership Teams are achieved on time and within budget.
  • You will facilitate and enable the Brand and Customer Marketing managers in the business units through the process of identifying user needs, mapping journeys and developing a vision for the ideal customer / patient experience.
  • Inform cluster and countries on Digital Capabilities & Competencies development gaps and integrate these needs into the Balkans L&D Roadmap.
  • Discerns market-level learnings and case examples that are relevant for broad sharing and distribution to other countries / clusters.

You have:

  • Experience in driving complex projects effectively including digital transformation projects.
  • The genuine interest and prior experience in digital marketing is a must.
  • Track record of strategic and executional commercial achievements.
  • Collaborative skills, with an ability to work across cultural, geographic and hierarchical boundaries.
  • Technical and process expertise in digital is an important asset and understanding of the current and future digital pharma or life science ecosystem is considered a plus.

You are:

  • Innovative strategic thinker with project management skills.
  • Accustomed to working in a diverse and rapidly changing world, delivering projects across several teams, timelines and within a matrix structure
  • Fluent in business English (written and spoken)

If you recognize yourself in the above, we are very much looking forward to getting to know you!

Your role at MSD is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At MSD, we’re inventing for life.

MSD is not accepting unsolicited assistance from search firms / recruitment agencies for this employment opportunity.  Please, no phone calls or emails.  All resumes submitted by search firms to any employee at MSD via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of MSD.  No fee will be paid in the event the candidate is hired by MSD as a result of the referral or through other means.

Job: Marketing Operations
Other Locations:
Employee Status: Regular
Travel: Yes, 50 % of the Time
Number of Openings: 1
Shift (if applicable):
Hazardous Materials:
Company Trade Name: MSD

Job Segment: Medical, Pharmaceutical Sales, Pharmaceutical, CRM, Project Manager, Healthcare, Sales, Science, Technology

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