Senior Specialist marketing research & analytics Job

Date: Dec 4, 2018

Location: Benito Juárez, MX

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Requisition ID: MAR007241

Sr Specialist Marketing Research and analytics 

Sr Market Research Specialist is the enabler to bring into the company valuable and meaningful information, from primary and secondary sources, to improve decision making process for the construction of the business strategy within the regulatory framework of legal, compliance and pharmacovigilance

Main sources:
Primary Market Research projects (PMRP)
executed by MR specialized vendors (Agencies)



Secondary Research through existent data sources as
syndicated studies or market audits (PMP, ATV)

Activities:
  • Responsible to lead and drive Primary Market Research Projects for all the therapeutic classes within the company according to Business strategy and needs
  • Responsible to guide local teams (Marketing, Commercial, Multichannel, etc) to develop PMR projects according to compliance and pharmacovigilance procedures
  • Support marketing teams to use best PMR methodology to reach marketing objectives
  • In charge to manage PMR vendors from bidding to contracting and project´s cost negotiation together with procurement
  • In charge to intermediate between Regional/Global MR and local Marketing/Medical teams to conduct PMR as part of Global/Regional projects
  • Responsible to develop analytics to explode secondary data sources and coordinate the production of periodical market reports together with secondary data providers
  • Train and Support cross-functional teams to improve the usage of different data sources

Skills:
  • Strategic thinking
  • Project management
  • Analytic
  • Leadership
  • Proactive
Qualifications

Knowledge
Marketing or communications professional
At least 2 years experience within primary market research

English: advanced level

Desirable
Knowledge about pharmaceutical secondary data sources




Job: Market Research & Analytics
Other Locations:
Employee Status: Regular
Travel:
Number of Openings: 1
Shift (if applicable): N/A
Hazardous Materials:
Company Trade Name: MSD


Job Segment: Analytics, Medical, Data Analyst, Management, Healthcare, Marketing, Data, Research

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