Brand & Customer Manager Oncology Job

Date: Jul 9, 2019

Location: Zagreb, HR

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Requisition ID: PRO020208

MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-year legacy. MSD’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

 

MSD’s Oncology division is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic procedures, and collaborating with governments and payers to ensure that people who need medicines have access to them. At MSD, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.

 

The Brand & Customer Manager Oncology (BCM) is a part of the Customer Unit Oncology Croatia. This position reports to the Customer Unit Lead Oncology Croatia & Slovenia and is located in Croatia.

 

BCM Oncology is responsible for identifying brand growth opportunities, setting portfolio priorities and securing appropriate business plans within the country.  BCM oncology designs, develops and implements marketing programs in the country for respective Brand / Portfolio consistent with global and local strategies via specific marketing strategies and media.

BCM Oncology prepares for launch excellence and ensures launch readiness in the country. He/ she will at the same time ensure support and focus on driving and optimizing existing business.

The BCM will engage with top customers across the Country with the objective to improve the patients’ health outcomes.

 

In collaboration with the Customer Unit Lead Oncology and Medical Team, BCM needs to provide a highly effective customer experience, ensuring that MSD delivers value to patients, payers and physicians and become a trusted partner within Oncology.  

 

Responsibilities:

  • Develops in collaboration with the cross functional team the Brand Plan for Croatia and follows up execution, based on specific KPIs
  • Develops sales and expenses forecasting and follows up implementation of approved action plan.
  • Develops relevant promotional and non-promotional material and programs, customizes global and regional materials to be appropriate to local market
  • Integrates MCM activities, customer solutions projects, communication plans and other customer related activities and ensures accomplishment of strategic objectives
  • Collaborates with support functions to conduct market research/analysis.
  • Conducts frequent field visits alone or with Oncology KAMs to liaise with SLs and other physicians, gaining deeper market understanding and customer insights.
  • Close liaison with the oncology KAMs to assess the response to and suitability of current promotional material and programs to ensure that promotional material is being used optimally
Qualifications

Qualifications, Skills & Experience Required

  •  Minimum: Healthcare education, Bachelor or University degree from accredited university, preferably Medical Doctor or Pharmacists
  • Minimum: 5 years’ experience within Pharma, preferable experience in Oncology and launching new products
  • Preferable: 3 years years’ experience on similar marketing position
  • Ability to manage key external stakeholders, to influence without authority, and to create and carry out action plans in matrix cross-functional team structures
  •  Exhibit strong leadership, problem solving, project planning, teamwork, analytical, and written/verbal communication skills
  • Team effectiveness skills, listening and integrating diverse perspectives from across the work group;
  • Knowledge of Financial management (e.g., brand budget, sales forecasts, etc.) to be able to support local Brand team
  • Business acumen (e.g., knowledgeable in policies, practices, trends, technology, and information affecting MSD business)
  • Ability to prioritize objectives and make difficult resource allocation decisions
  • Influencing/persuasive skills (e.g., ability to put together strong business cases)
  • Digitally literate- quick to understand, has the  practical experience
  • Operational/execution skills (e.g., ability to get things implemented)
  • Proficient use of MS Office programs
  • Fluent in conversational and written English

 

Your role at MSD is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At MSD, we’re inventing for life.

 

 



Job: Product Management/Marketing ONC
Other Locations:
Employee Status: Regular
Travel: Yes, 50 % of the Time
Number of Openings: 1
Shift (if applicable):
Hazardous Materials:
Company Trade Name: MSD


Job Segment: Oncology, Branding, Brand Manager, Medical, Manager, Healthcare, Marketing, Management

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