Regional Marketing Excellence Senior Specialist Job

Date: Apr 12, 2019

Location: Benito Juárez, MX

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Requisition ID: MAR007491

Commercial Excellence Sr Specialist


Job Purpose: The Commercial Excellence Sr Specialist will be responsible for supporting the Commercial Excellence Director in aligning and planning forecasting activities by indication for the immuno-oncology market across the LATAM region, supporting key elements of sales force effectiveness, and managing business intelligence activities to ensure maximum effectiveness of commercial activities.

Major Accountabilities:

1. Forecasting – Support sales forecast for each specific product indication/form approved and to be approved for the Oncology CBL. Align EPI data by indication with RMLs, RDMAs, and country teams. Work together with the Forecasting COE to develop patient flow models, by indication, to be populated by the countries.  Compile forecast data from the countries, ensure consistency and understand differences vs. prior forecasts, and deliver a regional report

2. Sales Force Effectiveness –  Understand commercial models from Oncology companies to assure successful go-to-market model for MSD. Support the processes (partnering with key countries) of segmentation analysis and targeting, for HCPs and accounts for Oncology Market in LA region. Ensure alignment and proper implementation of Oncology Segmentation and targeting data within corporate CRM system (Veeva).

3. Business Intelligence Capabilities– Prepare materials / dashboards / market share reports on a regular basis for strategic discussions with regional and country marketing teams. Seek competitive data to provide strategic insights for commercial innovations. Maintain and adapt Performance dashboards/capabilities to ensure relevant KPIs are tracked on a regional and country basis, implementing updates as new indications are launched. Work with RMLs and Global market research to meet region and country market research needs by indication, ensure key indications have a MR plan contemplated as part of integrated brand plan, leverage global resources to identify overlaps and gaps, prioritize market research initiatives based on market requirements and funding availability, and ensure insights are shared to contribute to successful launch preparation. 



Strong communication skills (listening, verbal and presentation)

Ability to successfully interact and collaborate with different levels and functions in the organization

Understanding of Latin America healthcare dynamics, pharmaceutical industry issues, and good oncology product knowledge

Strong project management skills

Strategic thinking and strong business analytics skills to identify ongoing business needs


Education & Experience:

Bachelor's degree required, advanced degree preferred with emphasis in Business or Economics

Preferably more than 5 years of experience in the Pharmaceutical industry

Strong knowledge of Spanish and English languages both written and spoken.


Job: Market Research & Analytics ONC
Other Locations: Santiago, RM, CL; Buenos Aires, C, AR; San José SJ, CR; Bogotá DC, CO
Employee Status: Regular
Number of Openings: 1
Shift (if applicable):
Hazardous Materials:
Company Trade Name: MSD

Job Segment: Oncology, Pharmaceutical Sales, Pharmaceutical, Healthcare, Marketing, Sales, Science, Research

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