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Integrated Customer Engagement Manager Job

Date: Nov 14, 2017

Location: Kuala Lumpur, 14, MY

Company: MSD

Requisition ID: MAR006528



  • Ensuring key deliverables and deadlines are met

  • Ensuring appropriate web metrics and KPIs are developed as per business objectives and goals

  • Establishing appropriate click-stream tracking and reporting structures on Google Analytics and other web analytics tools within MSD

  • Running periodic surveys (as and when required) to get deeper insights on target audience preferences and behaviors, across digital channels

  • Tracking and maintaining detailed reports for all key metrics as well as KPIs across various digital channels

  • Providing relevant data points to support various digital customer acquisition groups such as social, email, search, etc.

  • Oversee and implement content changes for various campaigns and sites

  • Administer and maintain current and future MSD platforms 

  • Identifying and helping maintain industry best practices, and staying up-to-date with emerging techniques within Digital Marketing, eCommerce, marketing automation platforms and web analytics




Qualifications

Education and Skills Required:
• Bachelor’s Degree in MIS, Business Intelligence or related field
• Certification in the field of Digital Marketing or similar
• Project Management

Minimum Experience Required:
• 1-2 years' experience in social media coordination, email campaign coordination and project management (preferably in FMCG, eCommerce industry)
• 1-2 years’ experience in digital marketing and implementing/tracking MCM campaigns (eg: email marketing, email acquisition, webinar platforms)
• 1-2 years' hands-on experience using digital platforms and other marketing automation tools (Tableau, LYRIS, Exact Target, Salesforce



Job: Marketing Communications/Channels
Other Locations:
Employee Status: Regular
Travel:
Number of Openings:
Shift (if applicable):
Hazardous Materials:
Company Trade Name: MSD


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